"Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show. " According to CNBC, Les Wexner, the CEO of Victoria's Secret, wrote in an internal memo that the Victoria's Secret Fashion Show will no longer be broadcast on network … Continue reading What Victoria’s Secret can learn from China market
A content-creation sample from 8bitsweet's official Wechat account @theroadless showing a delightful mobile-friendly layout of an introduction article of an art exhibition combined with images and texts.
Adidas and Tmall announced their comprehensive strategic cooperation in the beginning of 2019. And this is just one of the new things of Tmall.
The attitudes, content and platform preferences, as well as the buying behaviours of the emerging Chinese young fashion shoppers.
Here's the next level campagin activation in China market: AI/AR technology-mini game-celebrities-KOLs all-around.
A content creation sample rewriting an interview of young actress Thomasin Mckenzie from 8bitsweet's official Wechat account @theroadless. Format fits fashion editorials.
Content Creation sample of #whowearswhat, following an introduction of an Instagram Influencer's style guidline, with breakdowns of certain outfits and recomendations of sponsored brands. Such natural seeding articles fits the best for fashion brands.