"Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show. " According to CNBC, Les Wexner, the CEO of Victoria's Secret, wrote in an internal memo that the Victoria's Secret Fashion Show will no longer be broadcast on network … Continue reading What Victoria’s Secret can learn from China market
Adidas and Tmall announced their comprehensive strategic cooperation in the beginning of 2019. And this is just one of the new things of Tmall.
The attitudes, content and platform preferences, as well as the buying behaviours of the emerging Chinese young fashion shoppers.
Here's the next level campagin activation in China market: AI/AR technology-mini game-celebrities-KOLs all-around.