Adidas and Tmall announced their comprehensive strategic cooperation in the beginning of 2019. And this is just one of the new things of Tmall.
The attitudes, content and platform preferences, as well as the buying behaviours of the emerging Chinese young fashion shoppers.
Here's the next level campagin activation in China market: AI/AR technology-mini game-celebrities-KOLs all-around.
Content Creation sample of #whowearswhat, following an introduction of an Instagram Influencer's style guidline, with breakdowns of certain outfits and recomendations of sponsored brands. Such natural seeding articles fits the best for fashion brands.