Adidas and Tmall announced their comprehensive strategic cooperation in the beginning of 2019. And this is just one of the new things of Tmall.
A content creation sample rewriting an interview of young actress Thomasin Mckenzie from 8bitsweet's official Wechat account @theroadless. Format fits fashion editorials.
Content Creation sample of #whowearswhat, following an introduction of an Instagram Influencer's style guidline, with breakdowns of certain outfits and recomendations of sponsored brands. Such natural seeding articles fits the best for fashion brands.