Adidas and Tmall announced their comprehensive strategic cooperation in the beginning of 2019. And this is just one of the new things of Tmall.
fashionbusiness
Grey is the new black
Content Creation sample of #whowearswhat, following an introduction of an Instagram Influencer's style guidline, with breakdowns of certain outfits and recomendations of sponsored brands. Such natural seeding articles fits the best for fashion brands.